A template library that grew leads 998% year over year
When buyers paused software evaluations, useful free resources built to be found kept the lead pipeline full.
- CLIENT
- Paycor
- INDUSTRY
- B2B SaaS
- SERVICES
- Strategic Planning, SEO & AEO
- YEAR
- 2020
What stood in the way.
In spring 2020, COVID hit and buyers paused software evaluations. The company needed to keep leads coming while HR teams faced problems they had never handled before.
Meet the demand that's actually there.
Spot the spikes
Used Google Trends to find surging queries such as furloughs, remote work policies and workplace distancing.
Publish fast
20+ templates, checklists and guides on keyword-targeted landing pages with supporting articles.
Get indexed
Requested immediate indexing in Google Search Console to meet demand while it was surging.
Capture and nurture
Gated each resource with a short form that fed the marketing nurture program. Sales started to come roughly nine months later as buying confidence returned.
What was provided.
- 20+ templates, checklists and guides
- Keyword-targeted landing pages and articles
- Gated lead capture into Marketo
- Google Trends
- Google Search Console
- Marketo
- Landing pages
Giving away something genuinely useful, built to be found, can pay off for years.
More work
All case studiesAn AI content-brief engine
Brand docs, Ahrefs and Screaming Frog wired into one assistant, saving about 45 minutes on every brief.
Schema markup at scale
Formula-driven JSON-LD generated across hundreds of pages instead of hand-coding each one.
A digital footprint for a medical practice
Building visibility from the ground up so patients nearby find the practice first.
Have a project like this?
Tell me what you're working on and I'll come back with how I'd approach it.