Audience strategy
Job titles, seniority, company lists and lookalikes, matched to your buying committee.
Reach the people who sign the contracts.
LinkedIn, Facebook and Instagram campaigns aimed at the whole buying committee, with offers and landing pages built to turn attention into pipeline.
1.3M
Ad impressions in 10 weeks for a client’s awareness campaign
+27%
Social follower growth for a client
3
Platforms: LinkedIn, Facebook & Instagram
Why now
Your next customer isn't searching yet.
Demand starts before search
Most B2B buyers aren't in the market today. Paid social puts you in front of them before they start comparing vendors.
Committees, not individuals
Several people weigh in on every deal. Targeting by role and company reaches more of them.
Offers beat ads
A useful guide, template or webinar earns attention that a product pitch won't.
Visibility counts
Social often starts the journey. Reach and engagement with the right audience build the familiarity that makes buyers say yes later.
What's included
Everything it takes to build demand on social.
Creative & copy
Ad concepts, copy and offers written for each audience and stage.
Lead gen & CRM sync
Native lead forms or landing pages, with leads delivered straight to your CRM.
Retargeting
Sequenced follow-up for site visitors, video viewers and engaged accounts.
Testing program
Creative, offer and audience tests on a schedule, with clear winners rolled out.
Clear monthly reporting
Impressions, clicks, conversions and cost per lead, in plain language with what’s next.
Your first 90 days
From kickoff to momentum.
MONTH 1
Audiences & tracking
Insight Tag and pixels verified, audiences built, offers and creative planned.
MONTH 2
Launch & learn
First campaigns live with structured tests on creative, offer and audience.
MONTH 3+
Scale what works
Budget moved to winning audiences and creative, with retargeting added to stay in front of engaged buyers.
Case study and tools
Case study
A digital footprint for a medical practice
Building visibility from the ground up so patients nearby find the practice first.
Read the case study
Tools I use
- LinkedIn Campaign Manager
- Meta Ads Manager
- GA4
- Google Tag Manager
- Looker Studio
FAQ
Paid social, answered.
Which platform is right for B2B?
LinkedIn is usually the core because of its job-title and company targeting. Meta and Instagram can reach the same people at a lower cost for retargeting and awareness.
Do you create the ad creative?
I can help you with the strategy and the ad copy. We can determine the best course of action to create imagery and/or videos that are on brand and communicate the right message.
How soon will we see results?
Engagement and traffic show up in the first few weeks. Pipeline takes longer because B2B sales cycles do, so I report leading signals alongside leads.
How is paid social measured?
Impressions, clicks and conversions are three key metrics, supported by time on site and leads that turn into customers.
Pairs well with
Put your brand in front of the buying committee.
Tell me who you sell to and I'll outline the audiences, offers and budget I'd start with.