An AI content-brief engine that gives writers back 45 minutes per brief
How brand knowledge, live SEO data and one repeatable template turned a slow, manual research process into a ready-to-review brief.
- CLIENT
- B2B software company
- INDUSTRY
- B2B SaaS
- SERVICES
- AI-Assisted Marketing Ops, SEO & AEO
- YEAR
- 2026
What stood in the way.
Every brief meant pulling keyword data, reviewing what already ranked, checking the existing site for internal-link opportunities, and re-reading brand and product guidelines so the writer got the details right.
The work was repetitive, it varied from brief to brief, and it slowed down how fast the team could create new content and get it published.
One assistant that already knows the brand and the data.
Centralize the knowledge
Loaded 38+ internal docs (voice, personas, product details) so every brief starts on-brand.
Connect live SEO data
Ahrefs and Screaming Frog connections pull keywords, competing pages and site structure on demand.
Standardize the output
One template covers intent, outline, AEO questions and internal links, the same way every time.
Keep a human in the loop
Every brief is reviewed before it reaches a writer, so speed never costs quality.
What was provided.
- 38+ doc knowledge base
- Brief template tuned for search and LLM citation
- Keyword and crawl research built into each brief
- Iterations based on feedback from the team
- Rollout to the team for regular use
- Claude Projects
- Ahrefs MCP
- Screaming Frog MCP
- Brand and product docs
AI is most useful when it is grounded in your own documents. That is what turns a generic brief into one with product depth.
More work
All case studiesSchema markup at scale
Formula-driven JSON-LD generated across hundreds of pages instead of hand-coding each one.
A digital footprint for a medical practice
Building visibility from the ground up so patients nearby find the practice first.
A template library that grew leads 998%
A fast pivot to gated templates, checklists and guides that met a surge in HR searches and kept pipeline moving.
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