Current-state assessment
Your site, channels, data and team reviewed against your growth goals.
A marketing plan tied to revenue, not activity.
A clear, prioritized roadmap that connects your channels to growth and profitability, so your team spends its time on the work that moves pipeline first.
+998%
Year-over-year lead growth in a campaign
+335%
Bookings revenue growth for a client
17+
Years in digital marketing
Why now
Busy isn't the same as effective.
Too many channels
Lean teams spread thin across every channel get mediocre results in all of them.
No shared scoreboard
When sales and marketing track different numbers, nobody agrees on what's working.
Budgets need a case
Leadership funds plans that show expected return, not lists of tactics.
Markets move fast
A plan reviewed every quarter can react when buyer behavior shifts.
What's included
Everything it takes to point your team in one direction.
Competitive landscape
How competitors show up in search, AI answers and ads, and where the openings are.
Quick-win plan
The fixes and opportunities likely to pay off in the first 90 days, so momentum starts early.
KPI & measurement plan
A short list of metrics, with tracking set up to report them reliably.
12-month roadmap
Prioritized initiatives by quarter, with owners and dependencies.
Quarterly reviews
Results checked against the plan and the next quarter adjusted.
Your first 90 days
From kickoff to momentum.
MONTH 1
Discover
Stakeholder interviews, data review and a current-state assessment.
MONTH 2
Plan
Priorities, the roadmap and the KPI framework, agreed with leadership.
MONTH 3+
Launch & review
The first initiatives under way, with a quarterly review on the calendar.
Case study and tools
Case study
A template library that grew leads 998%
A fast pivot to gated templates, checklists and guides that met a surge in HR searches and kept pipeline moving.
Read the case study
Tools I use
- GA4
- Looker Studio
- Search Console
- Ahrefs
- Google Trends
- Google Sheets
FAQ
Strategic planning, answered.
What do we get at the end?
A written roadmap with priorities by quarter, quick wins and a KPI framework, presented to your team and leadership.
How long does planning take?
Usually four to six weeks, depending on how many stakeholders are involved and how much data needs to be cleaned up first.
Do you also carry out the plan?
Yes, if you want. Many clients have me run the search, paid and website work in the plan, alongside their in-house team.
We already have a plan. Can you review it?
Yes. A plan review is a shorter engagement that pressure-tests your priorities and measurement.
Pairs well with
Let's map your next twelve months.
Tell me where you want to be in a year, and I'll show you how I'd plan the path there.