Medical · Local SEOHealthcare

Rebuilding the digital footprint of an established medical practice

A site takeover, a five-week rebuild, and geo-targeted search, display and social campaigns to restart new-patient growth.

CLIENT
Family Care Center of Quitman
INDUSTRY
Healthcare
SERVICES
Paid Social, Paid Search, SEO & AEO
YEAR
2024
1.3M
Geofencing impressions in 10 weeks
25%
Below industry cost per conversion
+27%
Social followers
The challenge

What stood in the way.

New-patient volume had flattened. The WordPress website hadn’t been touched in six years and was full of outdated information, pictures and content. Web analytics tracking was missing. Social and paid channels were untapped. The local Google Business Profiles were largely untouched, with no engagement between the business and the patients who were leaving reviews and feedback.

The approach

Secure the tech stack, then ramp up marketing.

01

Stabilize the site

Updated WordPress, plugins and PHP, cleaned up navigation and improved hero banners for conversions.

02

Set up measurement

Added GA4 and Search Console, and claimed and optimized the Google Business Profiles for the practice and its physicians.

03

Launch paid

Geofencing display, radius-targeted Google Ads and Meta awareness campaigns.

04

Rebuild and grow

A modern WordPress theme with new content and imagery, plus social campaigns using lookalike audiences and a steady posting cadence.

What was delivered

What was provided.

  • Site stabilization and analytics setup
  • Five-week site rebuild with new content
  • Geo-targeted search, display and social campaigns
  • Benchmark reporting
Tools used
  • WordPress
  • GA4
  • Google Search Console
  • Google Business Profile
  • Google Ads
  • Meta Ads
The takeaway
Measurement first. Once the baseline was in place, every channel decision got easier.

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