Account audit
Structure, wasted spend, match types and bidding reviewed, with a fix list ranked by impact.
Show up the moment buyers search for what you sell.
Google Ads built around high-intent searches, landing pages that convert the clicks you pay for, and reporting of the KPIs.
+37%
Conversion lift on a client’s paid landing page
25%
Below industry cost per conversion for a client
17+
Years in digital marketing
Why now
Paying for clicks is easy. Paying for pipeline takes work.
Costs keep rising
B2B clicks get more expensive every year. Tight keyword and audience control decides whether that spend pays back.
Automation needs guardrails
Smart bidding and Performance Max work best when they're fed clean conversion data and clear limits.
Tracking comes first
I work with your team to get the right pixel tracking and conversion tracking in place.
Paid and organic work together
Ads cover the terms you don't rank for yet, while SEO builds the traffic you don't pay for.
What's included
Everything it takes to turn clicks into qualified leads.
Keyword & audience strategy
High-intent terms, negatives and audience layers built around how your buyers search.
Ad copy & extensions
Responsive search ads and assets written to your positioning, and tested on a schedule.
Landing page testing
Pages built for the click, with A/B tests that let the data pick the winner.
Conversion & offline tracking
GA4, enhanced conversions and CRM imports so bidding optimizes for qualified leads.
Monthly reporting
Cost per qualified lead and the other metrics that matter to your business.
Your first 90 days
From kickoff to momentum.
MONTH 1
Audit & clean-up
Tracking checked end to end, wasted spend cut, account structure tightened.
MONTH 2
Rebuild & test
New campaigns and ad groups, fresh ad copy and a reporting dashboard.
MONTH 3+
Optimize & scale
Budget moved to what is converting, with bidding tuned to qualified leads.
Case study and tools
Case study
A 37% landing-page conversion lift
A redesigned white-paper landing page for Google Ads and LinkedIn traffic, proven in a 50/50 split test.
Read the case study
Tools I use
- Google Ads
- Microsoft Advertising
- GA4
- Google Tag Manager
- Looker Studio
- Search Console
FAQ
Paid search, answered.
What budget do I need for Google Ads?
It depends on the cost of the terms in your category and how many leads you need. In the audit I estimate costs from real keyword data, so the budget is set by the goal rather than a guess.
Do you manage the ad spend or just the strategy?
Both. I plan the strategy and manage the campaigns day to day in your account. You keep ownership of the account, the data and the billing.
How do you report results?
Monthly, in plain language: spend, cost per lead, cost per qualified lead and pipeline influenced, with what changed and what's next.
Pairs well with
Find out where your ad budget is leaking.
Share your site and a little about your account, and I'll come back with what I'd fix first.