AI Marketing OpsHR SaaS

Google Sheets-to-Jira automation for an agile marketing team

Apps Script and the Jira API removed the manual retyping between a Google Sheet used for planning and the team's sprint epic board.

CLIENT
B2B software company
INDUSTRY
HR SaaS
SERVICES
AI-Assisted Marketing Ops
YEAR
2026
2.75
Hours saved per sprint
124
Tasks auto generated each sprint
2-way
Sync between Sheets and Jira
The challenge

What stood in the way.

Sprint planning lived in a spreadsheet, and someone had to retype every task into Jira, set due dates, file it under the right epic and then copy status back for reporting. It was slow and error-prone.

The approach

Plan in one place. See it everywhere.

01

Automate entry

Apps Script automations in Google Sheets remove repeat data entry.

02

Create the structure

Jira tasks and subtasks with due dates, filed under the correct epics.

03

Sync status back

A Jira API connection brings status back to the sheet for reporting.

04

Build fast

Claude used to write and refine the scripts quickly.

What was delivered

What was provided.

  • Sheet-to-Jira task creation
  • Epic, task and subtask mapping with due dates
  • Status sync back to the sheet via API token
  • Iteration with the team based on feedback
  • Deployed for regular use
Tools used
  • Google Sheets
  • Apps Script
  • Jira
  • Claude
The takeaway
The best project-management automation is the one your team never notices.

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