Revamping a 350-asset resource library
An inventory, a taxonomy agreed with stakeholders, and a cleaner build turned a hard-to-browse library into one that drives leads.
- CLIENT
- Streamsets
- INDUSTRY
- B2B SaaS
- SERVICES
- Website Management, Strategic Planning
- YEAR
- 2023
What stood in the way.
White papers, webinars and blog posts sat in one hard-to-browse section. Visitors couldn't drill into a topic or see the breadth of what was available.
Plan carefully, launch smoothly.
Inventory
Reviewed roughly 350 assets and retired outdated ones.
Agree the categories
Ran a working session with product, content and leadership to match how buyers search.
Specify
Wrote functional requirements and wireframes, then iterated with stakeholders.
Build and launch
Managed agile development, migration and QA through launch.
What was provided.
- 350-asset inventory and pruning
- Taxonomy agreed with stakeholders
- Requirements and wireframes
- Migration and QA plan
- Content inventory
- Wireframes
- Heatmaps
- Agile delivery
Strong planning and detailed requirements make for a smooth launch.
More work
All case studiesA digital footprint for a medical practice
Building visibility from the ground up so patients nearby find the practice first.
A template library that grew leads 998%
A fast pivot to gated templates, checklists and guides that met a surge in HR searches and kept pipeline moving.
A subdomain migration done in the right order
Hundreds of public help articles moved to a gated help center, sequenced so search engines dropped them cleanly.
Have a project like this?
Tell me what you're working on and I'll come back with how I'd approach it.