A 37% conversion lift on a paid-media landing page
Heatmaps, session recordings and a 20-day split test turned a sparse landing page into one that converts far more of the traffic already paid for.
- CLIENT
- Streamsets
- INDUSTRY
- B2B SaaS
- SERVICES
- Paid Search, Paid Social
- YEAR
- 2023
What stood in the way.
A white paper drew strong paid traffic from Google Ads and LinkedIn, but the landing page converted at 4.72%. A higher rate would mean a better return on the same ad spend.
Let the data pick the winner.
Audit the control
Reviewed the existing page against conversion best practices.
Find the friction
Studied heatmaps and session recordings to see where visitors dropped off.
Build the variant
An above-the-fold CTA on mobile and desktop, recognizable customer logos and testimonials.
Split test
Ran a 50/50 A/B test for 20 days, until it reached statistical significance.
What was provided.
- Audit of the existing landing page
- Variant layout
- Split test that ran for 20 days
- Measured results
- Winning layout rolled out to other landing pages
- Google Ads
- LinkedIn Ads
- CrazyEgg
- VWO
Small changes can produce big returns on ad spend, as long as the data picks the winner.
More work
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Brand docs, Ahrefs and Screaming Frog wired into one assistant, saving about 45 minutes on every brief.
Schema markup at scale
Formula-driven JSON-LD generated across hundreds of pages instead of hand-coding each one.
Have a project like this?
Tell me what you're working on and I'll come back with how I'd approach it.